Voiceter Pro - Amazon Echo & Fire Cube TV App
Challenge
The virtual assistant is a growing trend that shows no sign of stopping. Newer and more advanced versions of Amazon’s Alexa, Google Home and Cortana are continually hitting the market and finding their way into homes. Consumer reliance on them is also growing—for everything from news and music, to online shopping and controlling utilities. Voiceter Pro, a conversational search company that creates voice-enabled technology products and tools, saw a gap in the services voice assistants provide. So the company created an Alexa app that allows people to ask about real estate listings and property values. All prospective home buyers have to do is install the app to convert their virtual assistant into their virtual realtor. Voiceter Pro needed a graphical user interface for its voice-driven real estate listings search product to create a visual display on the Amazon Echo and Fire Cube TV. This display had to offer navigation compatible with voice prompts, display listing information and provide client branding opportunities. The Challenge: The Echo Show is new technology, and very few applications for it exist at this time. The device functions are similar to a tablet with a touch interface. That being said, the vast majority of user interaction with the Echo Show is accomplished through voice commands. Troy Web Consulting needed to focus its design on minimal touch interactions.
Solution
Although Voiceter Pro had already produced a back-end system to provide basic account management in the Alexa app, they needed an outside technology partner to produce a front-end agent application to allow for realtor sign-up, more complex account management functions, and end-user account creation. Voiceter Pro says it selected Troy Web Consulting based upon its experience in developing user interfaces with an emphasis on delivering the best user experience possible. Using React, Troy Web created an HTML/JavaScript app that seamlessly operates with the back-end of Voiceter Pro’s existing website. Over the course of a week, the team at Troy Web worked quickly to provide Voiceter Pro with options, gather feedback and refine the work. The team focused on designing with high-quality visuals and sharp angular patterns, giving the app a modern look. Product features included: A mobile-friendly design An agent login interface (to allow users to create a unique email and password) An agent profile management interface (to allow agents to update contact/biographical info, photo, etc.) A generated unique link to allow agents to post on social media A “thank you” display message upon successful sign-up Buttons to share the link to Facebook, Twitter, Instagram and LinkedIn
Results
Salvatore Prividera, chief operating officer at Voiceter Pro, says their new app has made it easy for realtors and prospective home buyers to enroll in the company’s program. The product has been well received by Voiceter Pro’s current and prospective clients.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.