Challenge
A Champion for Change Automated material handling is complicated enough. So when the next generation of AI, robotics and machines began to emerge, the industry needed a voice of reason to guide the transformation.
Solution
We conceived a long-term content strategy to fill the information void. Honeywell Intelligrated experts take center stage, providing perspective and guidance to customers in easy-to-consume formats. A unifying theme and focal point A themed platform allows our client to connect its content to a readily recognized idea to achieve maximum visibility. A signature print and digital publication Client experts provide perspective and counsel on deploying new technologies and future-proofing operations. Expansive video series Dozens of videos feature technology leads and product managers discussing use case scenarios for different technologies. Webinars and podcasts for time-starved audiences The client’s vast intellectual capital is on full display in these informal, high-engagement formats. Content hub serves as central resource Educational content and expert commentary are consolidated in a central hub to help customers find what they need.
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