Challenge
As an online community designed to support and advance women, Building Brave recognized that it must shift its model to drive membership at scale – an essential move to realizing its vision of connecting 10 million women globally. They engaged our team to evolve the brand through the development of a new position, messaging and design language – all brought to life through a dynamic new website.
Solution
We created a brand platform that positioned Building Brave as an effective tool for organizations to attract, retain and develop women at scale. By extending women’s access to trusted advice through a virtual community of professional and personal support, Building Brave is the new paradigm for how women share, guide and inspire each other’s growth. Equally important, it empowers organizations – from corporations, to universities, to non-profits and more – to create a virtual access point for all women throughout an organization, changing how women access, learn and support one another, no matter their location.
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