Rapid Brand and Product Design
Challenge
Megastar wanted to create the world’s first global talent competition app to compete with hit TV talent shows like AGT and the Voice? They came to us to build the brand and product platform from the ground up.
Solution
Empowering freedom We focused on creating a brand experience that was aimed at young creators, influencers, and tastemakers—all of them were looking for a place where they could share their talent and help decide who’d be the next megastar. Talent begets talent By aligning audience desires, new UX interaction patterns, and trend bending design, Traction developed Megastars overall brand strategy, identity system, App experience, and go to market campaign for launch.
Results
Over-the-moon results: 350,000 downloads in the first 8 weeks 400% lift in overall app Engagement Drove over 7000 entrants in the first two months Users spent 6,500,000 minutes on the app in the first two months. Users watched 159 hours of live streaming per day
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