Color Therapy

A Marketing Story by Touchlane about Colortherapy
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Colortherapy
Product Launch

Challenge

Turn-key development project including a full graphic engine modernization was completed by covering all stages from preliminary consultancy to post-production support. As a result, our client received 4x growth of app performance and 1 mln active users.

Solution

Unlike other outsourcing developers, we’ve provided an expertized look focusing on the client’s goals. That allowed us to build up a scalable dedicated team to complete this turn-key project on the go. We covered the following stages: preliminary technical consultancy, full business analysis, detailed design of application models (incl. UX/UI), client and server-side development, remote team management, QA and post-production support. COLORING NUMBER Experience joy and color your tension away! Dive into a stunning world of painting with the Color Therapy app — a splendid tool to relieve daily stress and release your inner artist. EXPLORE Patterns Choose from a remarkable collection of designs sorted by multiple themes. Color Therapy boasts thousands of ever-changing sketches so that you'll never feel bored. Each outline was elaborated thoroughly to provide you with the finest artworks. Coloring Color Therapy embraces the most sophisticated color palettes library and applies a tap-to-fill method. One can opt for a variety of shades and highlights, fade colors from dark to light and play around with special drawing effects. A toolbox is set up with extra brushes to blend and create multicolor gradients up to your taste. JOIN Challenges Reveal your talent as a pro artist and join global challenges. It doesn't take much: just follow the rules and submit your artwork. Keep in mind, it's not about the victory! It's about being noticed and inspired by the the rest of the digital coloring network!

Results

x4 application performance increased 1 mln reached from 1st release date 45% retention rate reached (35% avg. for entertainment industry)

~29 Employees
$10,000 Min Budget
1 Stories
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Touchlane

Minsk, Horad Minsk

Touchlane is a custom software development company helping to bring ideas into innovative mobile products. We provide full-cycle development services and skilled dedicated teams according to the needs of your business. We execute projects in diverse in...

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