Amazon Heera

A Marketing Story by Touchdown Media about Amazon.com

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Amazon.com

Brand Development

Challenge

Amazon launched a dedicated Bollywood and Indian Cinema streaming service in 2017 to provide more on demand entertainment options for their target audience. Touchdown Media served as the Agency of Record for the Amazon Heera initiative and developed the social, digital and traditional media strategy along with creative inputs for the campaign.

Solution

Our team coined the phrase Entertainment Ka Naya Baadshah (The new Emperor of Entertainment) and it has since become a catch phrase within the demographic resonating well with the audience.

Branding Strategy

Digital Design

Social Media Management

Results

Heera saw a marked uptick in sign-ups and even with many other options available; it added new subscribers daily to its service. Heera is now part of the Amazon Prime offering.

Source: https://www.touchdown-media.com/portfolio_page/amazon-heera/

~10 Employees

$5,000 Min Budget

1 Stories

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Touchdown Media

Metuchen, New Jersey

Touchdown Media is the premier multicultural marketing agency in North America for targeting the South Asian, Middle Eastern and Asian American demographics. Learn more about our full-service solutions.

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