Wachtel Tree Science
Challenge
Wachtel Tree Science practices the art and science of tree care. What sets them apart is quality people, a commitment to training and safety, along with using the newest technology and techniques. They work to keep trees healthy and beautiful, while at the same time not forgetting their history and responsibility to care for trees and the environment. Wachtel was previously working with another agency for website management, but they just weren’t seeing the results they were looking for and felt that the agency was not aligning with Wachtel’s goals and objectives. Ultimately, they wanted to position themselves differently within their industry, and needed a different approach to their online presence that would truly set them apart. Without acceptable conversion rates and less than ideal website performance, Wachtel turned to Top Floor for our expertise in growth-oriented digital marketing.
Solution
Our team led the initiative to understand Wachtel’s goals and objectives before diving into the website redesign. It was clear that they wanted to set themselves apart from their competition as leaders in science and education. With this goal in mind, we then conducted a complete audit of Wachtel’s website and marketing strategy, along with a competitive analysis. During this discovery process, we found important opportunities to update their SEO tactics to more modern practices and began to create a comprehensive plan to fill those keyword gaps and boost organic traffic. Developing a content strategy and a clear direction for messaging would be a key piece to the SEO strategy.
Results
Wachtel’s website now has a fresh new take on the tree service industry with a user-friendly and mobile responsive design. When users see that imagery of trees with the bold branded colors, they immediately think “Wachtel”. The SEO-focused blogs and social media accounts work hand-in-hand to deliver new traffic to the website. Through the promotion of blogs on Facebook, Wachtel maintains more than double the average engagement rate – Even throughout their off season. With this, and the SEO structure of the site, Wachtel eliminated irrelevant website traffic and saw a significant increase in leads within the first few months. Digital marketing was previously a small portion of Wachtel’s focus, but with the right team behind them and an integrated approach, it now contributes to a large percentage of their overall sales.
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