Branding Iron Holdings : Thick-N-Juicy Marketing
Challenge
Branding Iron Holdings (BIH) is a meat products company for both B2B and B2C. It was initially two different companies, Holten Meats, and Rochester Meats, which came together as one in the Food Service Industry. Both manufactured individual quick freeze (IQF) beef patties and an array of other meat products that institutions purchase to prepare delicious items for their menus. Toolbox Studios helped BIH overcome several challenges. With the newly combined companies, Toolbox Studios helped the sales teams come together by developing an actionable database. As Branding Iron Holdings grew in the marketplace, a strategic decision was made in 2018 to enter into the B2C retail arena with the introduction of Chop House Steak Burger. BIH had a portfolio of six brands; however, there was no real emphasis put into each brand’s website.
Solution
Toolbox Studios helped BIH step into content marketing, B2C retail, and develop a strong brand. We developed a video to educate chefs on the attributes of the Thick-N-Juicy Hamburger Patty. The sales team showed the video via their iPads during sales calls, and then accessed a landing page developed by Toolbox Studios to collect orders and contact information. Toolbox Studios worked on package design, event booth, social media, web content, and point-of-sale publicity. Toolbox Studios provided an in-depth analysis of each site. BIH hired Toolbox Studios to manage the websites and to rebuild three of the six. The study included content management, design & user experience (UX), lead generation, Search Engine Optimization (SEO), and security and programming. The three sites launched in 2019 and Toolbox Studioscontinues to maintain, optimize, and keep content fresh. SOLUTIONS Toolbox Studios has been working with Branding Iron Holdings since 2014. We have built a mutually trusting relationship in which BIH can come to us with virtually any marketing and business development goal, and we help them figure it out. We take the time to proactively “check in” to make sure they have everything they need to continue to thrive.
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