Columbia Sportswear
Challenge
Integrated marketing deployment of optimized media, social, event and PR planning designed to drive awareness and brand engagements which demonstrate the brand message, product innovation, quality and technology all synchronized to ultimately drive retail sales.
Solution
Delivery of the TESTED TOUGH brand message to the target consumer through a multi-channel brand experience consisting of earned and paid media, social, events and pr. Net Growth Service Utilization 4 brands/4,500 projects/20 years of partnership/double-digit growth Business Growth Global Impact Improved Media Efficiency
Results
Increased brand presence in the Canadian market earned on the back of a strategic and tactical partnership spanning two decades, comprised of hundreds of projects and engagements supporting business growth in Canada and the United States across all brands.
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