Columbia Sportswear

A Marketing Story by TMD about Columbia Sportswear
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Columbia Sportswear
Increase Brand Awareness

Challenge

Integrated marketing deployment of optimized media, social, event and PR planning designed to drive awareness and brand engagements which demonstrate the brand message, product innovation, quality and technology all synchronized to ultimately drive retail sales.

Solution

Delivery of the TESTED TOUGH brand message to the target consumer through a multi-channel brand experience consisting of earned and paid media, social, events and pr. Net Growth Service Utilization 4 brands/4,500 projects/20 years of partnership/double-digit growth Business Growth Global Impact Improved Media Efficiency

Results

Increased brand presence in the Canadian market earned on the back of a strategic and tactical partnership spanning two decades, comprised of hundreds of projects and engagements supporting business growth in Canada and the United States across all brands.

~21 Employees
$10,000 Min Budget
1 Stories
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TMD

London, Ontario

TMD | THE MARKETING DEPARTMENT is a strategic marketing and communications company committed, responsive and passionate in helping clients achieve their goals.

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