Challenge
Campaign: Using the full marketing mix to reach stakeholders North West law firm SAS Daniels appointed RMS when it was looking for a PR agency to help raise the profile of its four north-west offices. We quickly unearthed a regular flow of stories to secure regular coverage for the firm in local, trade and national titles. Once the RMS PR team proved their value and made a tangible difference to the business, the firm soon saw the benefit of using the other inhouse skillsets at RMS.
Solution
The first thing to be overhauled was the firm’s weekly B2B newsletter. Our design team created a compelling template whilst our web team took care of distribution and analytics so the inhouse marketing team could see exactly which articles were hitting the mark with their database. The newsletters currently have an average open rate of 25%, way above the legal industry sector average. The firm regularly advertises in local publications and used the same style of ads for many years. The RMS design team were on hand to design a suite of eye-catching adverts with clever copy lines and striking imagery. When the firm had to adapt its regular event calendar for an online audience, we branded the events ‘SAS Live’ and helped the marketing team attract attendees by promoting on social channels and in local media. The events have attracted growing audiences with further virtual events planned for the year ahead.
Results
Our social team know the secret to create engaging content which will strike a chord with the audience. We have created a bank of striking social media assets for the marketing team to schedule and share across social channels. A number of Meet the Team graphics have also been created, introducing individual members of the team to the firm’s social audience. Whilst our individual teams can help you achieve your business objectives, many clients are now seeing the benefits of using the full marketing mix.
RMS
RMS is an award-winning integrated marketing agency in the North West. Our services include branding, design, digital marketing, PR and web development
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