Challenge
Existing website failed to successfully demonstrate the value of the product line (and associated services), and therefore underperformed in converting prospects into new customers Company stakeholders were dissatisfied with the existing messaging, content selection, and lack of guiding users through a “story”
Solution
We developed a digital strategy for reaching, converting and retaining customers in the emerging “internet of things” market. Our Approach Performed qualitative research to generate a clear understanding of prospective customers, their values, and the wants/needs that would need to be addressed to lead to conversions—while also validating early design concepts Turned these insights into actionable marketing strategy and executed against it with a new website emphasizing storytelling, progressive elaboration, and a fresh new visual approach to presenting the content and educating customers
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