Yamaha Motor Canada
Challenge
Yamaha Motor Canada, a leading brand in the motor sports category, hired us for a multi-year web design and development project. The task: Transform their online and ecommerce experience for consumers looking for motorcycles, scooters, ATVs, sport boats, WaveRunners, power equipment and parts & accessories.
Solution
We conducted an extensive research phase that involved building customer personas and journey mapping. Leveraging those findings, we completed a UX/UI design that integrated a multitude of technology and finance systems, with the goal of creating a fluid digital and ecommerce ecosystem behind the new user experience.
Results
Our new Yamaha website set the bar high in terms of both user experience and technology excellence.
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