3-Day Sale: Hotel Valley Ho


The James Agency + Hotel Valley Ho
Increase Brand Awareness


25%

Increase in Click-through Rate

Challenge

Every spring, hotels in the Valley show off their best deals in a highly-anticipated "Summer Specials" feature in a popular publication. Local staycationers anticipate the Spring Edition every year, using it as a resource when searching for great values on summer stays. In order to capture audience attention in a crowded promotional space, TJA developed a full-funnel solution that delivered better results to our hospitality clients.

Solution

  • Social Media Management
  • Email Marketing

Enter the 3-Day Sale. TJA created an integrated media approach for a dual-property campaign that targeted staycationers and out-of-state travelers based on behavioral insights. By promoting the properties side by side, we created efficiencies within the media spend and elevated brand awareness for each location while still emphasizing the unique traits of each.

The creative for this campaign came to life across billboards, radio, digital display, paid search, paid social media, email marketing and print ads in popular publications.

Results

  • 25% Increase in Click-through Rate

57% cumulative YOY increases in room bookings between the two properties

Up to 25% click-through rate with email marketing campaign

25k+ post engagements through paid social media campaign

Hotel Valley Ho

The Client
Hotel Valley Ho

Hotels, Restaurants & Leisure
~210 Employees
The James Agency

The Agency
The James Agency

Scottsdale, Arizona
~45 Employees