Euro-Tyres Finland
Challenge
Ensuring business continuity is one of the biggest challenges during the ongoing global pandemic. Things are especially difficult for the worst-hit sectors such as the automobile industry and B2C models. However, the industry has witnessed a rise in innovations as many stakeholders have strived hard to deliver new products and services even in these adversities. The latest in this series is Euro-Tyres Finland’s ‘Holistic Tyre e-Commerce Platform’ from Gateway Digital Oy. Euro-Tyres Finland Oy is a leading tyre reseller in Finland. The firm wanted to build a comprehensive and revenue-driven online platform for the B2C segment. It is a totally new business area for Euro-Tyres Finland as they have not ventured into the B2C business so far.
Solution
The team from Gateway Digital’s automotive vertical, AutoFacets, deployed a comprehensive e-commerce platform in record time. It covered the entire digital journey of a buyer right from suggesting the exact tyre as per the said customers’ requirements to the final checkout while placing the order. The platform acquires inventory data from multiple warehouses of the client and also gives customers the option to order without signing-up. Here are some of the highlights of the solution: -Comprehensive overhauling of the existing Webshop framework -Reduction in the digital customer journey to place the order for the right tyre -Exhaustive coverage of even the smallest tyre specifications -Real-time sync enabled by DMS integration with multiple warehouses -Seamless workflow offering higher efficiency -Multiple business logics implementation with price matrix calculations
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