Columbia Basin Health Association

A Marketing Story by Field Group about CBHA

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CBHA

Increase Brand Awareness

Challenge

Columbia Basin Health Association was losing obstetric patients to Tri-Cities, 50-60 miles away. Raise awareness of their obstetrics services and increase the number of patients staying in the local area for OB care.

Solution

Develop a strong female, Supermom, to reach Millenials who spent time on their phones and are superfans of the comic revival.

Branding Strategy

Results

Deliveries went up! The first year, the trend of patients leaving town for services stabilized. The second year, the trend reversed and the number of OB patients staying local to receive OB care increased.

Source: https://thefieldgroup.net/work/columbia-basin-health-association

~30 Employees

$10,000 Min Budget

1 Stories

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Field Group

Yakima, Washington

We are a full service marketing and advertising agency in Yakima, Washington. We focus on social media, branding, advertising, marketing, public relations (PR), research, illustration, animation, and media buying.

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