Challenge
It’s a natural cosmetic brand that creates affordable exclusive products. Based in Barcelona but with selling points in the main European countries and in the USA. Despite having competitive products, the company just couldn’t reach that expected sales increase nor an effective influencer marketing.
Solution
Considering that the company operates internationally, we carried out several segmented and targeted mailing campaigns, to the most relevant influencers. All social media campaigns for the brand’s products launching in Druni and Primor, two of the biggest beauty retail stores in Spain, were planned & executed by our team.
Results
The Mailing Campaign resulted in a 38% Open Rate, 7000 new subscribers, 325% sales growth retail and also brought an 89% increase in online sales growth. Moreover, we achieved the stock sold out in one week, increase of additional products and the listing in international chains after the launch in the retail stores.
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