Challenge
Physiomed have been a longstanding client with TechWyse and have seen substantial growth as a result of being engaged with multiple services. As the digital world has evolved though, competition in the local markets has become increasingly fierce and strong brands need to stand out! The task of driving local customers to locations that service their needs is more difficult than ever and critical for business to maintain their client base. The Objectives Increase the map views of each Physiomed clinic to complete with local competition Ensure that the data presented in Google Knowledge graph (and other online properties) is accurate Ensure that ALL online data regarding Name, Address and Phone number is accurate Build a strong base of client reviews that reflect the high quality services that Physiomed deliver and the bower of the brand.
Solution
Physiomed were early adopters of the Local+ service that builds local presence through building and correcting name address and phone number (NAP) citations with 300+ vendors. Each clinic local profile in Google, Facebook, Yelp and other premium vendors were setup for maximum impact in the market, to drive map ranking higher Every clinic was setup to solicit and manage reviews from the existing customer base to present the best possible presence to potential customers
Results
4.06% Increase in Maps impressions YOY 80.57% Increase in Total Actions 75.13% Increase in Phone Calls 63.54% Increase in Website Clicks
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