South Indian Bank- 360 Net Banking App
Challenge
To create a one-stop shop for new and existing users, increase the traffic on the application, enhance the overall user experience, and create a user-centric journey throughout the app.
Solution
Understanding business Eco-system and users need We did an end-to-end analysis and narrowed down key areas to address for a seamless and engaging user journey. 1.App was not centric to the target audience 2.Did not cater well to NRI users 3.Not intuitive and difficult to use 4.Application was only from a functional point of view 5.Not personalized and engaging We pinned down required remedy by business and users Check Out Our Innovative Solution We employed Design-led Engineering and created Mobility solutions for different ecosystems to integrate the journeys in the existing app. Our Redefining Impact Our version of South Indian Bank app redefined banking experience for all the users and became a one-stop app for all banking needs We simplified the entire user journey and experience that enhanced customer satisfaction, resulting in increase in engagement, greater adoption rate and positive word of mouth referrals. Our expertise assisted in increasing app traffic and app transactions multifold. We were also successful in making the app highly engaging, significantly reducing the drop out rate.
Results
Google User Rating 4.5 Simplified user journey and experience Personalized banking experience Greater Adoption rate
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