Challenge
When the world couldn’t visit, we invited it to come play New Zealand by effectively marketing the entire country like a game, just one with really realistic graphics.
Solution
When the world couldn’t visit New Zealand, we created a playful way to engage, virtually. Effectively gamifying the entire country, we invited the world to explore New Zealand with a gamer walkthrough that launched live on Twitch, and an interactive website containing VR experiences housed on PLAYNZ.com.
Source: https://tbwa.com/work/play-nz
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