Play New Zealand

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Play NZ

Increase Sales

Challenge

When the world couldn’t visit, we invited it to come play New Zealand by effectively marketing the entire country like a game, just one with really realistic graphics.

Solution

When the world couldn’t visit New Zealand, we created a playful way to engage, virtually. Effectively gamifying the entire country, we invited the world to explore New Zealand with a gamer walkthrough that launched live on Twitch, and an interactive website containing VR experiences housed on PLAYNZ.com.

User Experience (UX/UI)

Digital Design

Social Media Management

Source: https://tbwa.com/work/play-nz

~1,000 Employees

$100,000 Min Budget

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TBWA

Wilmington, North Carolina

TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas for the brands it works with. The TBWA network includes Auditoire, Digital Arts Network (DAN), E-Graphics,...

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Play New Zealand

Challenge

Solution

TBWA

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