Challenge
Texon Towel supplies high-quality, wholesale and other equipment and supplies to professional sports teams, collegiate athletic programs, gyms, YMCAs, and health clubs across the nation. Website optimized to grow sales Wanting to expand into new markets and increase sales with their existing customers, Texon partnered with TBH Creative to update their website and enhance their use of traditional and digital marketing outreach.
Solution
Through this ongoing marketing partnership, TBH Creative supports Texon with a wide range of strategy, design, and development projects, from setting up a Hubspot marketing dashboard and creating email workflows to refreshing brand assets and upgrading its website. Goals— Conduct persona interviews and research target audiences Write and design new customer-centric email marketing and paid ad campaigns Refresh brand assets and update promotional event signage Create an email marketing strategy Develop a blogging calendar Set up Hubspot reporting dashboard for marketing automation (with customer data sync) Report on SEO baselines Upgrade its website Brand strategy TBH Creative helped Texon update their existing branding assets to help them stand out from the competition and have the flexibility to tweak their look and messaging when reaching out to new target audiences. Some of our work with Texon included: Simplified the logo and updated the tagline Modernized and streamlined the overall brand look and feel Established overall look/shape as well as the colors Updated and expanded the color palette Reporting TBH Creative worked with Texon to set up clear reporting to track the results of marketing efforts and provide insights on what was driving ROI and where to focus attention, based on goals of: Getting a holistic view of all marketing efforts Viewing data-driven insights (and identify problems) Following progress to plan more effective marketing strategies Email marketing TBH Creative helped Texon to set up flexible templates and customizable boilerplate language for engaging email marketing campaigns linked to real-time data reports that show how customers interact with email messages, in order to: Grow business by boosting conversion rates Track successes to learn what’s working
Results
67% faster website WITHIN ONE MONTH AFTER SITE LAUNCH Website redesign improves performance, including faster page load times 45% organic web traffic WITHIN ONE MONTH OF WEBSITE LAUNCH Website redesign attracts more users from the target audience 480 chatbot conversations WITHIN ONE YEAR OF CHATBOT LAUNCH Website marketing tool boosts conversions by connecting leads with the sales team
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