Skyscanner - Inspiring a global traveller audience
Challenge
Converting dreamers into bookers. Skyscanner worked in partnership with the German National Tourist Office to launch a 'Germany in full colour' campaign in September 2019 in the UK, the Netherlands and Belgium to inspire a global traveller audience to convert from dreaming about their next holiday in Germany to planning and booking it through Skyscanner. Immersive design to showcase a colourful concept. Our objective was to capture the best of Germany's diverse destinations through the idea of colour using an immersive microsite that featured picture galleries, video and written content around Germany’s beautiful cities, nature and castles, that would ultimately lead users to book flights and hotels through a Skyscanner search facility.
Solution
Tapping into online talent. The destination site also promoted stunning artwork provided by the creative community Talent-house. The submissions were beautiful artworks that captured – or were inspired by – Germany's diverse destinations in vibrant, colourful, and creative ways to inspire people to travel and explore the amazing places throughout Germany. The winning artistic works were showcased on the microsite. A social competition also ran on Instagram to encourage user-generated-content with the winner picking up £1500 towards a holiday to the destination.
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