Challenge
You’d be hard pressed to find a company that cares about the safety of their customers more so than Michelin. So when it came to promoting their new wiper blade technology, they hit at the heart of staying safe on the road, especially during bad weather.
Solution
Through a 360-degree campaign that featured TV, radio, digital and even trade show placement, we helped deliver Michelin to the masses once again in an interesting, helpful way.
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