Challenge
Toronto-based coding bootcamp, Lighthouse Labs, set out to build brand awareness through a steady stream of national and local coverage highlighting their innovative programming. With more Canadians than ever looking to reskill for a career in tech, Talk Shop wanted to position Lighthouse Labs as the number one coding bootcamp in Canada. Our campaigns drew light to to many community initiatives put on by Lighthouse Labs to strengthen Canada’s tech ecosystem, and positioned Lighthouse Labs at the forefront of innovative education, and the future of work.
Solution
Over the course of two years, Talk Shop secured 72 media hits with over 31M impressions. Lighthouse Labs became synonymous with hands-on and accelerated learning through coverage in Betakit, Daily Hive Toronto, Toronto Sun, The Globe and Mail and CBC. Talk Shop secured Lighthouse Labs’ CEO opinion pieces in The Globe and Mail, Daily Hive, Vancouver Sun and The Province.
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