Packaging crispness for a healthy food brand
Challenge
This is Krispy. Krispy wants to be a contender in the healthy eating segment. To talk about Krispy and its honorable intentions, one must not forget its parent brand, Phalyum. Launched as a fun and fruity snack, Phalyum offers a range of tasty fruit variants that were prepared with no preservatives and tossed in an array of delicious flavours.
Solution
When in doubt, look to the product Krispy’s USP enabled us to look at a packaging design where the vegetables and fruits were the star of the creative. These snacks have no artificial colours and flavours or preservatives. It’s okra or cluster beans or bananas as nature intended them to be. We plastered the packaging with a domineering image of the product variant and announced the product and flavouring name in a bold typeface. We also created in-store standees promoting the healthy and tasty snacking experience that Krispy offers to the customer. The packaging adds an extra layer of crispness to the brand. The clean design and presentation puts the focus on the product and the nutritional value it brings.
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