Challenge
IN MEMORY OF JESSE SHORT-GERSHMAN We helped Dr. Stu Gershman fulfill his dream of creating a program in memory of his son, Jesse Short-Gershman.
Solution
Buddy Check for Jesse was developed as a program that hockey coaches could deliver to their teams to help raise awareness that mental health can affect anyone and that coaches are key to helping create an environment where teammates support one another. Buddy Check for Jesse and its partners will provide green tape to teams around British Columbia so that players can tape their sticks to demonstrate their awareness and support of mental health on the last weekend of October each year. The program also includes a website, video, posters, wallet cards and notes to help Coaches share this important message with their teams.
Results
In it’s first year, the program has been an incredible success on social media using the hashtag #BuddyCheckForJesse.
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