Alvey Reels
Challenge
FISHING FOR SALES ONE LAST ATTEMPT AT SURVIVAL Alvey Reels, long-standing fishing tackle manufacturers, approached Studio Culture for help a mere 2 years after they announced their planned closure. After suffering a dramatic drop in sales, Alvey Reels needed to find their digital footing before they stopped production all together.
Solution
SCALABILITY We prioritised accessibility over awareness. By attributing the lack of sales to inconvenience and inaccessibility, we decided that marketing was not the solution needed to pull them out of the water. Instead, they needed to continue producing their high-quality and highly durable products and focus on building an online presence. OUR RECOMMENDATION What we recommended to Alvey Reels was the development of a fully functional eCommerce website which made modern use of their well-known brand colours. A heavily branded website would be built to trigger an emotional connection with the viewer, which would then be combined with user-friendly functionality and Australia-wide shipping.
Results
SOOO… WHAT DID WE ACHIEVE FOR ALVEY REELS? 23% DECREASE IN BOUNCE RATE 77% MONTHLY REVENUE INCREASE 14% INCREASE IN NEW MONTHLY USERS OH AND WE ALSO HELPED THEM ACHIEVE THEIR 100 YEAR BUSINESS ANNIVERSARY Their website is not only bright and modern , it’s home to a surplus of information including tips and tricks and a valuable store-finder functionality. Alvey Reels’ fishing reels, rods and accessories are easily shoppable from every corner of Australia and have paved way into the US market.
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