Challenge
The client relied strictly on referral business and lacked brand identity in a competitive market.
Solution
Created new channels for the client to generate business, website refresh, ABM marketing program, content development, email marketing, CRM onboarding and human-story telling on social media.
Results
Built a list of 768 blog and newsletter subscribers through creative content marketing efforts and social media in 12 months Improved email open rates from 10% to 45% in 12 months Improved email click rates from 0.4% to 67% in 12 months Increased total website sessions by 30% year over year Increased new user sessions by 33% year over year Increased total user sessions by 34% year over year Generated $250K in sales within the first 6 months Tripled LinkedIn social media followers in 12 months: 150 > 450 Developed KPI dashboards for performance tracking Onboarded HubSpot CRM, Marketing, Sales & Service Hubs
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