Jump Starting a PPC Campaign
Challenge
The client’s existing campaign was large in scope and required constant attention and adjustment, since the company runs sales promotions all the time.
Solution
Eliminating many broad match terms. For instance, the term “apple” was bringing in irrelevant traffic, such as people looking for iPhones. Using Kenshoo, our PPC management platform, to make tactical adjustments more efficiently and data analysis more accurate. Maintained close communication, with weekly calls and daily emails, to brainstorm ideas and prepare for upcoming sales promotions.
Results
Revenue up 46% in first 9 months — a six-figure increase!
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