Challenge
Rebranding in the COVID era of online retail: At the peak of COVID-19, Stiff was challenged to create a brand that can convince sellers and investors of its potential to simplify the e-commerce space. We developed messaging and a visual identity that place simplicity at the core of the brand and position the company as bold, nimble and ready to compete in the current era of online retail. Standing out in a saturated market: The world of e-commerce is expanding now more than ever. The coronavirus pandemic presented the perfect opportunity for people to launch online businesses to generate extra income. Growth Vectors had the right product and team of experts to help these new sellers simplify selling and grow. But the start-up lacked the right narrative and visual identity to connect with audiences and stand out in a saturated market. The solution? Meet Trellis.
Solution
Differentiated at every level: A newcomer to a market teeming with competition, Trellis couldn’t settle for fitting in. It had to make a bold entrance. The company’s messaging needed to hold equal weight to its visual identity. We developed a name that emphasizes the company’s goal to help businesses grow. The narrative positions Trellis as a vital e-commerce product designed for the current moment of online retail. To avoid complicated tech-speak and build credibility, we opted for tone, style and language that are positive, slightly formal and jargon-free. Finally, we designed a logo and a look and feel that deploys a purple, pink and white colour palette that truly differentiate Trellis from the competition. Defining the future of digital selling: As the world shifts online completely, sellers need to evolve from a physical, hybrid and conventional approach to retail. The new Trellis brand is rooted in this narrative. The company is made for this important moment of “intelligent” selling, and for online-only sellers that make every decision using real-time data, AI and digital automation. As sellers find themselves in constant competition, Trellis arms them with the knowledge, tools and confidence that help them accelerate their business’s growth.
Results
Positioned for success: Our work with Trellis helped position the start-up for seed round funding. Just weeks after the launch of the new brand, the company debuted its software at the virtual SaaS conference. Trellis has since secured more than one million dollars from investors in North America, the Middle East and Asia. The Ottawa Business Journal recently profiled the company, highlighting its potential to transform the e-commerce space even in times of uncertainty. After all, Trellis is made for this moment.
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