Challenge
For over 45 years, the WTA has continuously pushed the boundaries of female sports through its incredible athletes both on and off the court. S&F was briefed to refresh this iconic brand leveraging a new strategic platform, visual identity and global campaign to reach new consumer segments for over 70 countries around the globe.
Solution
DELIVERABLES Brand Strategy, Brand Architecture, Visual Identity, Verbal Strategy, Campaign, Global Adaptation Templates
Stevie & Fern
Stevie & Fern is a brand strategy and design experience agency, located in sunny St. Petersburg Florida, founded by three cats, two friends and one dog. We believe in building grounded, accessible and connected partnerships.
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