Under Armour: Real Strength
A Marketing Story by
Standard Practice
about
Under Armour
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Challenge
Under Armour Freedom is about empowering communities of veterans and families of the fallen. This Veterans Day, by lifting up the story of one incredible marine, we set out to prove the service members Under Armour supports are just as inspiring as the athletes on their roster.
Solution
We didn’t want to just shine a light on a meaningful initiative. We wanted to inspire the people (veterans and families of the fallen) who’d ultimately benefit from it.
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