LevelUp Nutrition
Challenge
The fitness industry is a competitive market space, hence carving a niche brand image for ‘LevelUp Nutrition” in the market was an ambitious hurdle to pass. Establishing and building long lasting fruitful relationships with customers across varied target segments, remained a monumental task. The creation of a Pan India marketing plan for a startup with a limited budget was a tedious yet constructive scope of action to work on. Positioning the brands premium products to the cost sensitive market.
Solution
At Spinta Digital, we believe in the creation and development of perfect digital journeys. Devised a 6 month marketing strategy to effectively position and market ‘ LevelUp Nutrition’ among its target audience. Arrived at a launch plan, for all of the brands products. This has helped us accurately measure on key points and deliver on what was prospected. Development of a robust social media advertising strategies. Scheduled segmented campaigns to align messages and value propositions with prospective audiences. Usage of compiling keywords to narrow target markets. Providing consistent marketing communications to cater to varied audience segments, having the brands overall goal in mind. Generate and publish press releases, articles, magazine bylines and link building strategies.
Results
Within the first 3 months, ‘LevelUp Nutrition’ has, - Acquired 700+ customers, 900+ subscribers from scratch - Had 400 repeat customers - 50+ Influencer's on board - 100+ positive reviews - 5 star rating for chat based customer support - Reached Customers across varied parts of India - 500k Impressions delivered to potential customers - Instagram following of 5125+ followers - Increase of 55% sales month on month
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