Benriach - Re-born


SPEY + Benriach
Product Launch


2

Earned Media Placements

Challenge

Benriach recently announced its brand new portfolio and look inspired by the distillery’s creative heritage.

THE CAMPAIGN

Our job was to cut through the noise of multiple industry NPI announcements and the growing abundance of virtual events to create a launch that would give the distillery the global attention it deserved.

Solution

  • Video Production
  • Event Management
  • Online Advertising

We designed and created bespoke sample kits for global media to ensure the new look and liquid caught their attention.

Adapting to Covid restrictions, we brought media into the distillery virtually via a two day production of multiple live streamed events.

Broadcasting from Benriach’s historic floor maltings, we brought the brand’s USPs to life with a TV show style introduction to the new range and storytelling session of the brand’s history with key figures including Dr. Rachel Barrie.

Results

  • 2 Earned Media Placements

194 pieces of relaunch coverage to date
Secured global opportunities with BBC World Service and Monocle 24
Doubling in size this financial year

Benriach

The Client
Benriach

SPEY

The Agency
SPEY

Forres, Moray
~16 Employees