Challenge
Next Marketing had three business challenges in designing and creating their application: Next Marketing’s client was operating their joint marketing workflow with the use of a legacy system built in 1998. The outdated software slowed productivity and allowed for only the minimum business requirements to be fulfilled. The lack of flexibility in making common updates to the system put a strain on the client’s limited budget, calling for the hiring of freelance developers to frequently make changes. Because only 30% of the client’s users are native English speakers, it was necessary to create a UI experience that allowed for ease of use for an international audience. Next Marketing evaluated the opportunities in developing a new version of their legacy software with improved user experience, features, and technologies beyond what was previously delivered.
Solution
We assisted Next Marketing with this project initially via a short Solutions Design phase. The primary objective was to capture a more detailed list of functional requirements for each of the identified features and to create a visual design for the key user interface screen of the application. During this Solutions Design phase, the blueprint for implementation was created, as well as a detailed development estimate.
Results
Next Marketing was able to present their client with a viable product that would enable them to create a user-friendly, workflow software that met their business needs.
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