Challenge
Moskovskaya Vodka is one of the oldest Russian Vodka brands, with a focus on producing great quality vodka at an affordable price. With a strong on trade presence they were yearned a strong and unique digital profile.
Solution
We strategised, developed and delivered a social strategy that supported the new brand direction and the launch of the much anticipated "infusion" products. Our content strategy focused on educating consumers on the brand's history and traditional values, combined with its young and energetic TOV.
Results
Our results speaks for itself. We supported this by running giveaway competitions, activating UGC and collaborating with key influencers within their local markets. These activations were supported by a media budget to increase brand reach and the results of this were unbelievable. 5,560% New Follower Growth 87,000% Raise in Impression 87,000% Engagement Growth
Social Buff
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.