Challenge
1-800GetARug specializes in the sale of high quality hand knotted rogs and has been in business for over 20 years. Their rug selection comes in every size and shape and can be found in both modern and traditional styles. 1800GetARug’s previous campaign was not giving them the ROI that they were looking for and the campaign management took time away from growing the business. They not only wanted to target customers on a national level to buy directly online, but wanted to also attract local customers to see their selection in person.
Solution
Perform a full PPC audit to identify and implement performance improvements Create separate campaigns to attract the local customer into store and to attract the national customer to purchase online Use remarketing to bring customers back to the website for a lower cost per click Fix Conversion Tracking to determine where the sales were coming from Meet once a month to go over new campaign ideas
Results
88% DECREASE IN COST PER CONVERSION 191% INCREASE CLICK THROUGH RATE 790% INCREASE IN MONTHLY CONVERSIONS
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