Challenge
The product faced a daunting challenge with a meager 5% conversion rate. A comprehensive audit revealed unappealing images, lackluster SEO, and a ranking juice of 524,900, paling in comparison to competitors with six to seven figures. The absence of a brand story and lifestyle images in Enhanced Brand Content (EBC) further hindered the product's potential. Alt text in the image backend was nonexistent.
Solution
Crafted a compelling NLP (Natural Language Processing) title, bullets, description, and image content to emotionally connect with buyers, addressing their specific needs and desires. Conducted a detailed review and sentiment analysis to identify the buyer's persona, understanding their pain points and aspirations. Utilized heatmaps to analyze customer interaction with images. Tested and optimized images based on heatmapping insights to enhance visual elements that attract and engage potential buyers.
Results
Conversion Rate Surge: Soared from 5% to an impressive 23%, marking a staggering 304% increase. SEO Dominance: Ranking juice skyrocketed from 824,900 to 5,310,209, outshining competitors and capturing a larger share of the market.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.