Challenge
CANPAC.IN – SEO & DIGITAL MARKETING CASE STUDY Canpac is believed to have successfully created its own culture where the core values and ethics shine like a gem. Canpac started its journey in 2010, where they focused upon technical and management grounds for a decade by now. Canpac began its journey a decade ago with a small-scale packaging venture, slowly and gradually spreading its winds towards India’s two most important corporate zones, i.e., Tamil Nadu & Gujarat. With over 700 employees working towards excellence and hundreds of experts to run the station, Canpac has evolved to be a global company dominating within printing and packaging industry. When Canpac approached us for their online visibility and brand enhancement, we, as a digital marketing company in Ahmedabad, tried to figure out all the challenges coming their way. We found that they did not have proper SEO campaigns regularly, lucrative landing page, and a landing page was missing for each of the services that could give them 10x sales. Furthermore, we suggested Canpac improvise their landing page, design and call-to-actions for better sales. ABOUT CLIENT Established in the year 2010, Canpac has come a long way since its inception. With over 10 years of experience on both technical and management grounds, Canpac has successfully created its own culture that resonates the core values and ethics of the company. Over the span of two decades, we have witnessed the progressive shift of the packaging industry and have evolved with it. We started our journey with a small-scale packaging venture which gradually stretched to two prime corporate zones of India, Gujarat and Tamil Nadu. Today, we are a globally dominant printing and packaging company that employs more than 700 people and over a hundred technical experts to run the station. Our packaging solutions offer multiple options including duplex printed cartons, corrugated cartons, flexible laminate pouches, paper bags, rigid boxes and much more. CHALLENGE Client doesn’t have optimized websites from SEO and conversion point of view. Client doesn’t have convincing landing pages. Client doesn’t have all the service related landing pages.
Solution
As a digital marketing company in Ahmedabad, we started with changing the design in the footer, placing options like Get a Free Quote to retrieve data from the visitors to convert them into paying customer. Along with that, we also designed dedicated pages for all of their products and performed keyword research, placed call-to-action, and focused upon page loading time. We helped them get better with ranking, branding, and traffic generation by analyzing backlinks using Ahref paid tool. To secure their top position, we submitted their information on local business manufacturing sites. OUR APPROACH We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads. We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us. For example Freeze footer Get FREE Quote, phone and email in the mobile. Create dedicated pages for all the products. We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.. We analyzed bakcling with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding. We also did local business submission for manufacturing related sites to help them secure top ranking in targeted locations.
Results
OUTCOME Ranking has been increased significantly for printing and packaging related keywords. TRAFFIC IMPROVEMENT With the help of the right page on page and link building activities website has managed to get stable traffic. LEADS IMPROVEMENT Client has got stable improvement in leads with different sources to get exceptional ROI from the service.
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