Challenge
The Vinloq team had an omnichannel marketing strategy, but they needed help implementing it in time to launch their product. In an industry dominated by restaurant and bar purchasing, Vinloq needed to connect directly with consumers, which required brand awareness. The Vinloq team knew wine and their product well, so they started their website, blog, social media pages, and advertising efforts, but lacked all of the expertise they needed to fully and effectively launch their marketing efforts. Vinloq had a pre-launch and launch timeline that changed multiple times. They needed to work with a marketing team that was flexible and quick to respond.
Solution
Vinloq’s small in-house marketing team worked with SharedTEAMS to: Audit Vinloq’s website and Amazon page to prepare them for pre-launch and launch. → Our website team ensured that Vinloq had a smooth pre-launch and launch, enabling them to take pre-orders and orders across all devices. Draft SEO-focused blog articles to educate and entertain Vinloq’s wine-loving audience. → Our communications team collaborated with our website team to determine which keywords to use when drafting SEO-focused and relevant blog content. Our team used AI tools to optimize each article, which reduced billable hours by about 20%. Convey the best brand image via social media content. → Our social media team utilized product images to curate Vinloq’s Instagram grid, LinkedIn page, Facebook page, and Twitter feed. Customizing image size, captions, and hashtags for each platform maximized organic exposure and page growth. Optimize search and social ads. → Our advertising team overhauled their “trial-and-error” approach to advertising by using best practices and proven approaches, which reduced the amount of wasted spend.
Results
Our team ensured Vinloq had a smooth pre-launch and launch. We also reduced their labor costs by about 20%, maximized social media exposure, and reduced the amount of wasted ad spend.
SharedTEAMS
SharedTEAMS is a membership-based "shared marketing department" that supports small to medium-sized businesses across the globe. Our team works as a fluid extension of each of our member’s businesses by executing projects and developing strategies in whatever capacity is best for your unique needs. You can delegate any marketing task...
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