Local SEO For karate dojo in Dallas / Plano TX
Challenge
Client had an older, poorly optimized WordPress website with little to no search engine presence. They didn't have a Google Map listing or a branded YouTube channel.
Solution
Migrated and redesigned site on Duda, optimized content, created videos, custom photography, trained staff for SEO and social media best practices including Facebook, Instagram, YouTube and Google My Business. Established and optimized a branded YouTube channel. Helped optimize their Facebook business page and trained staff how to "boost" posts and create ads. Set up Google analytics and Google search console. For local business owners with limited time and technical skill, we highly recommend the Duda platform. It has clean code out of the box, native seo architecture, responsive design templates and does NOT required any security updates. With Duda, you no longer have to worry about hacks, patches and crashes. Duda takes care of the core technology. All you have to do is add content regularly and focus on your business. Serr.biz can assist in setting up your Duda site, optimizing and training your staff in the core principles of SEO, Social media, PPC, etc. We also offer full service solutions as requested.
Results
Client has fast loading, responsive SEO website they self manage. They are now in the top ten of Google in MAPS as well as organic results for targeted keyword phrases such as Karate Class Dallas, Kids Karate class Plano, etc. Marketing videos and photography also show up in search results in home page of Google, image search, video search and of course YouTube. Class sizes continue to grow for both locations. As new content is created and optimized, they continue to see an increase of organic traffic for an ever growing list of relevant search terms.
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