Rolling Paper Depot
Challenge
The company was started in 2007 with absolutely no direction or online presence at all. The website lacked a user-friendly design and hardly converted any visitors into customers. After 3 years of bare-bones sales and a lot of upkeep, the company was costing more to operate than it was bringing in. That’s when the owners took to the phones and called on online marketing & e-commerce expert Jarrod Smith of SEO Hermit.
Solution
The plan was simple: design a more user-friendly website that is more trustworthy and then dominate the search engines. We seamlessly migrated the website with zero complications or downtime and began working on optimizing the website for high-competition keywords. After some e-commerce conversion rate optimization, their sales and customer retention rate started to grow astronomically.
Results
In a little over a year, Rolling Paper Depot rose from a literal “nobody” company to the alpha dog of the industry, blowing away the competition. Over the course of a few months, the website started ranking first place on Google for many keywords we had targeted, with almost all of the keywords resulting in a first page listing – all organically! Sales are more than 15,000% higher (yes, really!) and their social media influence reaches out to over 100,000 individuals. In 2017, Rolling Paper Depot began utilizing e-mail marketing, a channel that now sits in the top three sources of traffic along with organic search and social media. In only 6 months, we were able to assist the client in building a list with over 50,000 customer e-mails who have opted in to receive promotions. In an industry that bans paid advertising (tobacco), these organic marketing channels are huge successes! Increased Sales +15,000% Dominant Rankings Built 50,000+ E-mail List 55K+ Instagram Followers 25K+ Facebook Fans 20K+ Twitter Followers
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