Challenge
SNOHOMISH PIE CO WEBSITE DESIGN PROJECT DESCRIPTION eCommerce Website Design for Washington's Favorite Pie Company Snohomish Pie started making pies in 1996 in the historic downtown of Snohomish, Washington. They bake fresh pies and baked goods, spreading joy while using local and high-quality ingredients. Current owner Jenny Brian has owned it for 10 years and expanded a second location in 2015, and was excited to grow even further by expanding their online presence through a new website. Project Objectives The previous Snohomish Pie website truly didn’t show off the amazing pies or speak to the brand. Along with that, it wasn’t an inherently mobile-friendly website, and it didn’t showcase the full menu, with some of the business’ best sellers missing from the site!
Solution
Website Design We were immediately inspired by the beautiful photos of baked goods and the great branding of Snohomish Pie Co. They have a bright and friendly brand, inspired by the small downtown they’re based out of. When we spoke with the team, they mentioned they wanted the user to get the same feel from the website as they do from walking into one of their shops. The website design works to highlight their beautiful photography and delicious looking pies, while also speaking to their brand and giving it a fun personality. Their clean-cut images of the pies, cookies, and their infamous piescream stand out against a clean white background and accented with their dark branded navy. We used huge images of their delectable pies, making users wish they could scratch the screen and smell it. One of our favorite portions of the site is the “What’s in Season” where we show images of whole pies that transition to slices upon hover. It’s an engaging part of the site that entices users to explore all flavors of the site. Website Development The story and design of the site was crucial, so we worked to build a semi-headless site that allowed for content to be put in the forefront using FusionCMS. This allowed for our team to go fully custom with the design and make for a website that truly tells the story. To power the eCommerce portion of the site, we used BigCommerce. BigCommerce makes it easy for the Snohomish Pies team to update their products with new pies throughout the season, as well as have a powerful and secure eCommerce platform. The team at Snohomish Pie currently only sells through pick-up and during the holidays, so we needed to configure the website to work for that. We worked to create a custom calendar that allows the team to dictate the dates and times in which customers can choose to pick up their pies. This site allows for a lot of room for growth for the Snohomish Pie team, whether it be selling pies across the country, adding a new location, and more. We’re excited to see how this business grows.
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