Capturing a Trial Attorney's Passion & Authenticity
Challenge
After a rebrand that focused on her passion for client advocacy, Charla Walker of Aldous \ Walker LLP received one of her largest birth injury cases—and hasn't stopped winning. Boutique Practice, Big Impact Aldous \ Walker LLP is a firm that sees the value in operating as a boutique practice, taking on a limited number of cases to give them the unconditional focus they deserve. Before Scorpion, they also had limited experience working with marketing companies. Their status as members of the Inner Circle of Advocates and their reputation for results meant most of their cases were referrals. They needed a partner who could provide quality cases that would help them continue to make an impact in people’s lives. They wanted their brand to reflect how much they cared about making a difference for their clients.
Solution
Approaching with Care Charla had a vision for her firm’s brand. She wanted it to communicate a sense of care and compassion to resonate with the people who needed them most—because she knew her firm was in the right position to help. DESIGN & CONTENT The Right Message Aldous \ Walker’s brand needed to balance their sense of care with their competence. To accomplish this, all content and messaging was created to show that the firm had the resources to take on the biggest opponents, without straying from the overall message of compassion. Every aspect of their visual identity, including photos, color schemes, and designs, were created to resonate with the people who need their help. SPECIALIZED TEAM Becoming Trusted Advisers A complex vision like Charla’s could only be accomplished by applying focused expertise in personal injury branding and marketing, specifically for catastrophic injuries. Aldous \ Walker had their own team to understand and address their every need, spring into action with every new accolade, case, and change in the industry—and become a true extension of the firm. PROACTIVE COLLABORATION Staying Three Steps Ahead The only way to thrive in the highly competitive Texas personal injury market is to stay not one, but several, steps ahead. A future-focused approach with unmatched support, technology, and collaboration continue to drive the Aldous \ Walker brand to new heights. Building a Bright Future, Together. The partnership between Aldous \ Walker LLP and Scorpion runs deep and strong. Charla’s vision has come to life, creating even more of an impact because the firm was positioned in the right place, at the right time, with the right message. We’re honored to have played a part in these accomplishments, and we’re excited to keep meeting Aldous \ Walker’s growing and evolving needs—to build a brighter future, together.
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