RecipeIQ is a nutrition app for iOS and Android that displays the nutritional information of any recipe: from a magazine, a newspaper, a cookbook, or online. RecipeIQ’s founder Ken
Lesser wanted to position the company as a leading nutrition calculator app, gain more organic exposure, increase the number of downloads, and create a community of food loves.
As a new nutrition analyzing app emerging in the extremely competitive industry, we needed to find a way to make the app stand out and be visible in App Store for a more successful launch.
To increase RecipeIQ’s exposure in the App Store and get organic downloads right from the start, we’ve put our App Store Optimization services to use. We’ve performed ASO with
relevant and strong keywords and copy that converts without sounding salesy or pushy.
Our designers created app screenshots, an app preview video, and a promo video to showcase the UI and let users know what is possible with RecipeIQ.
A big part of our long-term marketing plan for RecipeIQ was increasing the app’s brand awareness and engagement. We also needed to build a community for the pp’s users. The Scopic team created and maintained RecipeIQ’s social media pages on Instagram, Facebook, Twitter, YouTube, and Pinterest.
Moreover, we’ve also started an influencer marketing campaign to complement our already existing marketing efforts. We’ve carefully chosen influencers who were a good match for RecipeIQ and managed to showcase the app to wider audiences.
The results we’ve achieved in less than 6 months with our marketing efforts are the following:
- Over 4500 downloads of the RecipeIQ app
- Several active social media communities
- Improved organic reach through ASO
- Increased exposure on social media and App Store
In the first 2 months, RecipeIQ had around 450 downloads per month coming from our ASO and social media efforts. We’ve developed RecipeIQ’s social communities up to:
- Instagram – 7000 followers
- Twitter – 4800 followers
The number of downloads increased by 143%, going from 450 to around 1,5k downloads per month after our influencer marketing campaign.