Tailored Digital Marketing Helps Increase Sales by 300%
Challenge
After 7+ years on the market, SketchList3D, a woodworking software, had a small but dedicated user base and a ton of potential. The software was offering a 30-day free trial so that new users can check the features themselves and see the product in action. There were few challenges: harsh strong competition and low ranking on search engines; users not buying the product after the free trial expires; too much manual work for email campaigns and messaging that wasn’t always relevant for the receiver. Founder and CEO Dave Rozewski wanted to tackle these challenges and trusted Scopic to understand the key issues and help boost sales. SketchList 3D had a limited marketing budget and needed to be sure that every penny would be put to efficient use.
Solution
Scopic’s marketing team took the time to learn about the business, the software, target audience, unique value proposition and come up with a tailored plan. Our team optimized the website following the best SEO practices, revamped the content and design, making the website more user and marketing friendly. To be able to target different audiences and showcase specific features, we created several landing pages. These were used to support the paid ad campaigns as well as to educate, convert and serve as lead magnets. Scopic also worked on many email campaigns and automations that helped welcome, inform, nurture lead and ultimately sell the product in larger quantities. By automating emails, we saved the client’s time and money. We managed to achieve great results and helped Sketchlist scale their business over the years. “They have the tools necessary to communicate and manage a multi-person project team; they work well with one another; and they are very transparent with me. Truly professional.” – Dave Rozewski, Founder and CEO, SketchList 3D
Results
In the first month of marketing, visits to the SketchList website increased by 20% and software downloads increased by 50%. Due to SEO optimizations, paid ads and email marketing, as well as regular software upgrades, these numbers continue to rise, along with value per sale and customer satisfaction. Highlights: our email marketing campaign for user conversion increased sales by 300%; stunning 56.5% conversion rate on a free trial landing page we created; way above average (22.60% compared to the industry average of 2.41%)conversion rate on our Google ads campaign. “They have provided [SketchList 3D] technical support and product development for nearly a decade… I continue to use them because they deliver high-quality results, are committed to my success, and have the resources necessary to take on a wide range of work.” – Dave Rozewski, Founder and CEO, SketchList 3D
Scopic
Scopic is unique, innovative, and reliable. With many years of experience in digital marketing, we will create and launch the ideal marketing strategy for your business. We go beyond the expected to become a driving force of innovation, building upon your online presence and making you stronger. We are a full-service...
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