Challenge
Medical imaging reports can be difficult to read, and they are usually written for other medical professionals and not for the general public. Wouldn’t it be helpful if radiologists could take a look at the images and explain them to you in plain language? Together with Scopic, Mediphany created a cross-platform application that does exactly that, but the new challenge was to effectively market the application to get more downloads. Mediphany creators hired Scopic to devise an effective HIPAA-compliant marketing strategy and create a promotional website that would present the Mediphany platform in the best light.
Solution
Not only Scopic helped Mediphany create powerful radiology software, but we also devised an actionable marketing strategy that helped the creators grow their user base. The formula was pretty simple: we first created captivating tutorial videos, that drew more attention to application functionality, and promoted it through a YouTube channel that we managed. Second, we optimized the Mediphany website for SEO and optimized the layout to bring more conversions (based on user data). To put a cherry on top of the cake – we have created and managed Mediphany’s paid ads campaigns, achieving impressive metrics and strong ROI. In essence, we helped Mediphany grow their brand in the following ways:
Scopic
Scopic is unique, innovative, and reliable. With many years of experience in digital marketing, we will create and launch the ideal marketing strategy for your business. We go beyond the expected to become a driving force of innovation, building upon your online presence and making you stronger. We are a full-service...
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