Challenge
THE CLIENT Phlearn is the #1 Photography, Lightroom, and Photoshop tutorial website in the world, with more than 1,700,000 YouTube subscribers and customers in 149 countries. THE CHALLENGE “We were fundamentally changing our entire business model, switching from a download product to a subscription video streaming service,” says Phlearn CEO Seth Kravitz. “We needed to do it to keep up with how content consumption is evolving. It was going to be the biggest change in the company’s history.” THE STAKES Affect 10,000+ customers Complicate the checkout process Dramatically increase transactions Burden already-slow WordPress database
Solution
SOLUTIONS Transformed Phlearn’s video download store into a subscription-based streaming platform. Adapted the existing WooCommerce and WordPress infrastructure, replacing all of it over time without disrupting sales. Built custom features into the open WooCommerce platform, reducing reliance on third-party SaaS. DEVELOPERS 2 WEEKLY SPRINTS30 TOOLS & SERVICES WordPress, WooCommerce, WP Engine, Memberships, Subscriptions, Jilt, Braintree Gateway, Smart Coupons
Results
Launched a profitable, custom couponing system that earned $22,000 during testing. Went from 0 to 10,000+ subscribers in the first 3 months (including 5,000 gained in 10 days).
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