Disrupting the Chain-Abstraction Landscape

A Marketing Story by RZLT about beehiiv
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beehiiv
Product Launch

Challenge

The main challenge was launching an anonymous startup into the competitive chain abstraction space. This required building a respected brand from zero, securing critical partnerships, and making a memorable debut at a major industry conference.

Solution

A two-phase strategy was used. First, we built brand recognition with content marketing, guerrilla tactics, and partnerships with key players like AAVE and 1inch. The product officially debuted at ETHCC 2024 with a coordinated launch sequence involving 15 partners and a popular side event. After the launch, we created the "Chain Abstraction Hub," an open-source directory, to establish Klaster as a community leader.

Results

The launch was a major success. It generated 470,000 impressions with a 10.9% engagement rate. The company gained 15,000 new followers on X, secured 39 partner integrations, and saw 4,284 SDK downloads.

~40 Employees
$10,000 Min Budget
10 Stories
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RZLT

Zagreb, Grad Zagreb

RZLT is an AI-Native Web3 Marketing Agency working with 100+ leading protocols and startups and helping them scale, grow, and reach new markets through data-driven growth strategies, community, content & optimization, generating 200M+ impressions and driving 100M in TVL.

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