Ori | UI/UX Design | Headless CMS Integration | Frontend Development
Challenge
ORI faced significant content management challenges due to a fragmented system where different teams handled website and blog content on separate platforms. This siloed setup led to inefficient workflows, prolonged publishing cycles, and increased the likelihood of inconsistencies across various pages. The lack of centralized control not only hindered collaboration among content teams but also posed serious scalability issues as ORI’s AI infrastructure platform continued to grow. As the company aimed to move faster and expand its reach, it became evident that the existing setup was unsustainable and misaligned with their agile and ambitious vision.
Solution
To resolve these issues, we implemented a unified content management system by extending the use of Sanity CMS across both website and blog content. Since Sanity was already part of ORI’s ecosystem, we capitalized on its flexibility and scalability by consolidating all content types within a single platform. We designed and developed a clean, responsive blog interface using Next.js and TypeScript to ensure a seamless user experience. Additionally, we enabled real-time collaboration features within Sanity, allowing content teams to work together more efficiently. The content structure was built with scalability in mind, ensuring the platform could easily accommodate future expansion without rework or disruption.
Results
The integration of Sanity CMS as a centralized content hub significantly improved ORI’s operational efficiency and content governance. By managing all content through a single platform, the team reduced publishing delays and eliminated inconsistencies across the site. The real-time collaboration capabilities fostered smoother workflows between teams, improving overall productivity. The new blog, built with Next.js and TypeScript, provided a fast, responsive experience for users, aligning with ORI’s high-tech brand image. Most importantly, the scalable architecture ensured that as ORI continues to evolve, its content infrastructure is well-equipped to grow alongside it—supporting future needs without compromising on performance or consistency.
RW Infotech
RW Infotech is a Dubai-based digital agency specializing in custom web development, headless CMS integration, and scalable digital solutions. Founded in 2012 and originally established in India, they now have operations in Dubai, the USA, and Australia, serving clients globally. Their expertise includes modern technologies such as Prismic, Storyblok, Sanity,...
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