AirDNA | Headless CMS | Web Development
Challenge
AirDNA’s marketing website was held back by slow load times, outdated infrastructure, and an absence of multilingual support. The site was built on an older version of Prismic CMS, riddled with cluttered code that contributed to poor performance on Google’s PageSpeed tests. These technical shortcomings not only hurt SEO but also diminished the overall user experience. Compounding the issue, the internal development team was primarily focused on product-related work, leaving the marketing team without the ability to make timely content updates or address pressing issues. As a result, the site became stagnant and ill-equipped to support AirDNA’s expanding global audience.
Solution
To address these challenges, we rebuilt AirDNA’s marketing website from the ground up, beginning with an upgrade to Prismic’s Slice Machine, which gave the marketing team greater flexibility and ease in managing content. We optimized the site’s performance by cleaning up legacy code and enhancing the Next.js and MUI framework for faster rendering and improved responsiveness. API calls were streamlined using GraphQL to reduce latency and improve data handling. Additionally, we introduced French language support, laying the foundation for broader international reach. Throughout the process, we worked closely with the marketing team to ensure the new platform met their needs and aligned with their global expansion goals.
Results
The revamped website brought dramatic improvements in speed, usability, and scalability. With a cleaner codebase and optimized architecture, the site now consistently scores above 90 on Google PageSpeed, significantly boosting SEO performance and user satisfaction. The integration of Prismic Slice Machine enabled the marketing team to independently manage and update content without developer involvement, resulting in faster campaign rollouts and better responsiveness to market demands. The addition of multilingual support positioned AirDNA to engage with a more global audience, supporting their continued growth into new regions. Ultimately, the project transformed the website into a modern, high-performing asset that aligns with AirDNA’s brand and business goals.
RW Infotech
RW Infotech is a Dubai-based digital agency specializing in custom web development, headless CMS integration, and scalable digital solutions. Founded in 2012 and originally established in India, they now have operations in Dubai, the USA, and Australia, serving clients globally. Their expertise includes modern technologies such as Prismic, Storyblok, Sanity,...
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